We are so happy with the work of our designer & illustrator Valia, who created the entire brand identity of Urban Crabs.
We’re especially in love with the crab logomark that Valia created from scratch. The custom letter “C” that is also used in the logotype were made into 2 friendly “claws” that face each other and exert a friendly community feeling (we think!). The nice thing, is that the logomark can be used in so many different ways, and with different colours!
The font used for the logotype was also hand-crafted. We think the distinct crab logomark and the cool colours really make the brand identity of Urban Crabs quite unique. If you have suggestions for improvement, we’d love to hear from you via hi@urbancrabs.com.
Check out Valia’s work on valialavd.com.